Sustainabilty
Eco-Luxury for a Greener Future:
Our commitment to sustainability drives every aspect of our business. We believe that true luxury should align with responsible, earth-friendly practices. 95% of our packaging is made from sustainable, recyclable, or circular materials.
Clean Beauty: A Commitment to Natural and Safe Ingredients
Our formulations are crafted with the planet and your skin in mind. By consciously selecting clean, non-toxic, and sustainable ingredients, we ensure that our products are as safe for the earth as they are for your skin. Every formula is powered by nature, free from harmful chemicals, and packed with nutrients that enhance your natural beauty.
Key Steps We’ve Taken Towards Sustainability
Our Journey Towards Sustainable Luxury
We are committed to aligning luxury skincare with sustainability, ensuring every step of our process from ingredient sourcing to packaging is respectful of the earth. Here’s a closer look at the actions we've taken to deliver on this promise:
Circular Economy & Recyclability
Our packaging materials promote circularity, where the majority of components are either recyclable or made from recycled materials. This reinforces our dedication to reducing waste and keeping valuable materials in use.
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Reducing Plastic:
While some of our transparent glass jars still come with plastic covers, we are actively working towards converting these components into more sustainable options, such as PCR plastic or alternative eco-friendly materials.
Energy-Efficient & Zero-Waste Initiatives:
We are committed to implementing energy-efficient production processes and Zero Waste initiatives that minimize environmental impact and reduce our carbon footprint.
Eco-Friendly Packaging Choices:
We have made a conscious decision to package our products in glass bottles, glass and Aluminium jars significantly reducing plastic use. Glass is not only highly recyclable but also preserves the integrity of our natural formulations.
Miron glass bottles and jars:
Known for its protective properties and 100% recyclability, our Miron glass packaging ensures the potency of ingredients while minimizing waste.
PCR Covers:
Our Miron jars feature Post-Consumer Recycled (PCR) covers, which further reduces plastic waste by giving new life to recycled materials.
Aluminium and PCR Elements:
For components where glass isn't feasible, like some closures, we incorporate aluminium and PCR materials for a lower environmental impact.
By choosing our brand, you’re not just investing in high-quality beauty products, you’re joining a movement towards a more sustainable, inclusive and eco-luxurious future.
Our Vision for a Greener Future
As we continue to innovate, we are actively exploring ways to improve the sustainability of the remaining 5% of our packaging, aiming for a future where all components are fully recyclable or made from eco-friendly materials.
Our goal is to push this percentage even higher, in line with our mission to provide eco-luxury products that don’t compromise on quality or responsibility.
By choosing our products, you're investing in sustainable luxury and contributing to a circular economy, helping to protect the earth for future generations.
Inclusive beauty
As a child, I was bullied by other girls in school because my skin was darker, making me feel that beauty was tied to being fair-skinned. This experience deeply affected my confidence, reflecting a broader issue that many African women face.
For generations, the pressures of colonization and western media have distorted the perception of beauty for African women, encouraging the belief that lighter skin and western features are the standard to aspire to. The beauty industry has capitalized on this, promoting skin-lightening products as a quick fix for "improvement" without concern for the long-term physical and emotional harm they cause.
At our skincare brand, we are determined to change this mindset. We focus on creating products that are made from 100% natural, naturally derived and organic ingredients free from harsh of synthetic chemicals, while ensuring that our marketing actively promotes the beauty of all skin tones. We aim to redefine what beauty means, celebrating diversity and rejecting the notion that only certain shades or skin tones are beautiful. Through our efforts, we hope to build a future where everyone feels proud and confident in their natural skin regardless of the skin color or body features.